Stay curious.
Stay chocolatey.
Discoveries, flavor notes and dispatches from the world of Moon Magic.
How We Make Nebular Nuggets: Our Low-Sugar Take on a Classic Candy Bar
Come behind the scenes as we make Nebular Nuggets — our low-sugar, plant-based take on a 3 Musketeers-style candy bar. Handmade nougat, cut by hand, and enrobed in our in-house...
From Zero to $100M: Moon Magic's Retail Journey Begins
Week one of Moon Magic's retail journey — targeting Southern California grocers like Erewhon and Gelson's, the truth about landing shelf space, and why velocity is the real battle for...
No Added Sugar, No Dairy: What's Actually in Moon Magic Chocolate
No added sugar. No dairy. So what's actually in Moon Magic's enrobing chocolate? A quick breakdown of what we leave out and what goes in instead — tiger nut, oat...
How Moon Magic Chocolate Is Made: From Cacao to Enrobing Blocks
A behind-the-scenes look at how Moon Magic chocolate is made — from melting organic cacao butter and liquor, to a 72-hour refine in the melanger, to molding into the 10...
Inside the Factory: The Machines Behind Every Moon Magic Bite
A quick, playful peek inside the Moon Magic factory — and an honest look at the confectionery machines behind every bar: tempering machine, enrobing belt, melanger, one-shot depositor, candy cooker...
What Is Oat Milk Powder? How Moon Magic Gets Creamy Chocolate Without Dairy
How does Moon Magic get a creamy milk-chocolate texture with no dairy? The answer is oat milk powder. Here's what it is, how it's made, and why it gives Moon...
We Packed and Exported Our Own Freight to California
Our second freight to the US for our Phase 1 retail launch just left for Southern California — and everything on it was made, packed, palletized and exported by us....
A Day in the Life at the Moon Magic Chocolate Factory
A real, unglamorous day inside the Moon Magic chocolate factory — prepping, producing, cleaning, repeating — and why Moon Magic makes its confections in-house after outsourcing cost $70,000 in courier...
How We Built Our Own Chocolate Factory (After Losing $200,000 Trying Not To)
After outsourcing failed and cost us roughly $200,000, we built our own customized chocolate factory. The honest, behind-the-scenes story, broken into the five departments it took to get from zero...
Why Our First Chocolate Nearly Broke Us: The $200,000 Scale-Up Failure
How Moon Magic spent over $200,000 and two and a half years trying to scale the world's first no-sugar-added, low-calorie vegan milk chocolate through co-manufacturers — and why that failure...
Moon Brownies
Can brownies get even more chocolatey? Absolutely. Vegan, gluten-free brownies finished with a Moon Magic chocolate shell for an out-of-this-world treat.
No-Sugar Peanut Butter Cups
How to turn Moon Magic's Planet Milk bar into chocolatey, no-sugar, calorie-conscious peanut butter cups. Warning: you might not want to share.