Week one of Moon Magic's retail journey — targeting Southern California grocers like Erewhon and Gelson's, the truth about landing shelf space, and why velocity is the real battle for a new vegan chocolate brand. Continue reading

No added sugar. No dairy. So what's actually in Moon Magic's enrobing chocolate? A quick breakdown of what we leave out and what goes in instead — tiger nut, oat milk powder, almond flour, fibres, and allulose — for a smooth, low-sugar, 100% vegan, gluten-free chocolate. Continue reading

A behind-the-scenes look at how Moon Magic chocolate is made — from melting organic cacao butter and liquor, to a 72-hour refine in the melanger, to molding into the 10 lb enrobing blocks that coat every treat. Great chocolate takes time. Continue reading

A quick, playful peek inside the Moon Magic factory — and an honest look at the confectionery machines behind every bar: tempering machine, enrobing belt, melanger, one-shot depositor, candy cooker and planetary mixer, what each does, and where we go next. Continue reading

How does Moon Magic get a creamy milk-chocolate texture with no dairy? The answer is oat milk powder. Here's what it is, how it's made, and why it gives Moon Magic chocolate its smooth, vegan, dairy-free texture. Continue reading

Our second freight to the US for our Phase 1 retail launch just left for Southern California — and everything on it was made, packed, palletized and exported by us. What doing your own cross-border logistics actually looks like for an early-stage food brand. Continue reading

A real, unglamorous day inside the Moon Magic chocolate factory — prepping, producing, cleaning, repeating — and why Moon Magic makes its confections in-house after outsourcing cost $70,000 in courier charges alone and left no room for control. Continue reading

After outsourcing failed and cost us roughly $200,000, we built our own customized chocolate factory. The honest, behind-the-scenes story, broken into the five departments it took to get from zero to a running facility. Chapter Two of the Founder Series. Continue reading

How Moon Magic spent over $200,000 and two and a half years trying to scale the world's first no-sugar-added, low-calorie vegan milk chocolate through co-manufacturers — and why that failure led to building our own factory. Chapter One of the Founder Series. Continue reading

Can brownies get even more chocolatey? Absolutely. Vegan, gluten-free brownies finished with a Moon Magic chocolate shell for an out-of-this-world treat. Continue reading